My Work Experience
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My Volunteer Experience
Director of Membership Experience
Young Professionals of Knoxville
Current
Young Professionals of Knoxville exists to inspire Knoxville's young professionals to connect, develop, and serve to build leaders and improve our community.
I volunteer with Young Professionals of Knoxville because I know the impact being connected with your community has on a young professional's sense of belonging and long-term growth.
Chapter Advisor
Delta Chi, University of Knoxville
Current
The Tennessee Chapter of Delta Chi was charted in Spring of 2025. They are a young but ambitious fraternity amongst UTK's vibrant greek life.
I volunteer with the Tennessee Chapter of Delta Chi because mentorship fills my bucket, and I want to give back to an organization that gave me lifelong friendships - and a whole lot of stories I probably shouldn’t put on this website.
Director of Student Affairs
PRCA Mobile
2019 - 2020
The Mobile Chapter of PRCA exists to further the professional and networking interests of today's public relations and communication professionals in private, public and nonprofit businesses and organizations.
Serving as Director of Student Affairs gave me the chance to connect communications students and professional organizations across Mobile, and build stronger pathways between the classroom and career.
Core Competencies
I’ve led integrated marketing strategies for both B2B and B2C organizations, using data and audience insights to drive measurable outcomes. Campaigns I've helped craft increased B2B loan growth by 22% and improved client retention by 25%. My approach to marketing relies heavily on data and creativity to develop campaigns that resonate and convert.
Strategic Marketing
Brand Development
Whether launching a full rebrand or managing brand standards across several brands, I’ve consistently shaped identities that reflect mission, differentiate in-market, and foster audience trust. These efforts have driven visibility and engagement gains for every brand I've partnered with.
Business Strategy
I’ve supported business development and growth by aligning marketing efforts with organizational objectives, securing new capital investment, and increasing recurring revenue streams.
Community Engagement
From organizing high-impact legislative roundtables to leading regional ambassador programs, I’ve built community engagement strategies that deepen trust, enhance visibility, and influence outcomes. My efforts have improved retention and increased engagement.
Program and Project Leadership
With experience managing multi-channel campaigns, full event portfolios, and cross-functional teams, I seek to bring clarity, structure, and momentum to projects. I’ve led the development and execution of business plans for an array of brands, while also overseeing budgets, brand alignment, and stakeholder communications.
All that to say...
I’ve been lucky to work across roles that let me build brands, lead meaningful projects, and connect with communities in ways that make a difference. At the heart of it, I just really enjoy people and their stories.